Senior Associate, Marketing Lead
B.J. (Hons), MBA
Laura Sears, Senior Associate and Marketing Lead, leverages over two decades of experience in journalism and professional services marketing to drive growth for mcCallumSather. Laura spearheads the firm’s strategic communications, seamlessly integrating business development with project-specific promotion. Her strengths lie in shaping storytelling materials that effectively showcase the firm’s strengths, and consistently deliver successful and measurable results.
Laura’s responsibilities encompass strategic planning across the business, where she oversees marketing and PR activities, as well as the client development activities of the team’s sector leads. Under Laura’s marketing leadership, the firm earned notable recognition, including a spot on Maclean’s Magazine Growth 500 list of Fastest Growing Companies in Canada and the 2018 Hamilton Fastest 40 growing companies list.
University of King’s College, Bachelor of Journalism (Hons.)
St. Mary’s University, Sobey School of Business, Masters Business Administration